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Mae Miller Interiors

Amanda came to Erica fresh out of design school, ready to build a real business and finally step into her calling after years of designing homes for herself, her family, and her community.
 
Her taste was exceptional, her real estate background gave her a seasoned eye, and her talent was undeniable, but she had never run a professional project. With no pricing model, no offers, no fee minimums, no product strategy, and no sales process in place, she had the skill but not the structure.
 
Friends asked for free advice, her expertise was being undervalued, and she was determined not to be seen as a hobbyist. She wanted to launch the right way from day one, with a business model that matched her talent and allowed her to be paid as the expert she is.

Where We Began

The Strategy

Within Erica’s Private Advisory program, Amanda and Erica partnered over several months to develop:

I.

Complete Pricing Model + Fee Structure

Build a complete pricing model and fee structure from the ground up so Amanda could launch confidently and profitably from day one.

IV.

Proposal Template + Presentation Framework

Craft professional proposals and a confident presentation process that positioned Amanda as the expert and allowed her to clearly communicate her value.

II.

Develop Offerings + Firm Wide Minimums

Create clear service offerings and firm wide minimums designed to attract aligned full service clients and eliminate casual requests or favor based projects.

V.

Step by Step Sales Process

Install a step by step sales process from inquiry to signed contract, supported by copy and paste email templates that streamlined communication and reinforced professionalism.

III.

Signature Product Pricing System

Develop a product pricing and margin strategy using Erica’s signature framework to ensure healthy profit while delivering exceptional value to clients.

VI.

Website Transparency + Financial Forcasting Model

Add website transparency and a custom financial forecasting model to pre qualify leads, plan for profit, and scale with intention rather than guesswork.

The Transformation

Within four weeks, Amanda went from zero revenue to signing her first paid design project: a three room refresh with light renovation and furnishings.  She now has service minimums, a clear product strategy, and a polished inquiry process that attracts serious full service clients instead of friends seeking free help.


By building a real business infrastructure from the beginning, Amanda stepped into her role as CEO with confidence. She no longer gives free advice, she presents numbers with authority, and she leads her projects with clarity and structure. Her first client experience will be elevated, profitable, and professional, because she has the systems to support her talent.


Amanda and Erica continue working together through the Private Advisory, building on her early success and preparing her for larger scale projects, deeper margins, and long term growth.

In Amandas Words

“I went from zero systems and zero revenue to signing my first full project in under a month. Erica showed me how to charge like a professional, lead like a CEO, and build a business that reflects my talent. Now I know exactly how to price, present, and run my projects with confidence, clarity, and authority.”

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