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The Pricing Intensive 

Palm Beach

One spot available per month
STRATEGIC 1:1 COACHING IN PALM BEACH, FL
The Palm Beach Intensive is a two-day, high-touch strategy experience for residential interior designers ready to overhaul how they price, present, and protect profit.
Designed for...
→ Designers who want a refined pricing model that finally reflects the caliber of their work.
→ Studio owners looking to eliminate guesswork and lead with confidence in every proposal.
→ Creatives ready to transform their client process into a scalable, profitable system.
→ Established firms ready to protect revenue through elevated pricing, contracts, and clarity.
The goal? To build the systems, strategy, and confidence that turn pricing into your most powerful sales tool.
In the months leading up to the Intensive, I conduct a deep audit and strategic rebuild of each client’s pricing suite. By the time the two-day session in Palm Beach begins, every detail is prepared for hands-on refinement, live implementation, and a complete transformation in how designers approach profit.
For designers seeking extended partnership and ongoing proposal strategy, Erica’s Private Advisory program offers year-round coaching and hands-on support.

BUILT FOR DEPTH AND PRECISION

A CUSTOM PRICING + PROPOSAL FRAMEWORK FOR PROFIT
The Palm Beach Intensive goes far beyond strategy. It’s a full reconstruction of your pricing and proposal systems designed to build lasting profit.
Every detail is prepared in advance so that the day spent together is focused entirely on implementing, refining, and mastering your pricing and presentation strategy in real time. This is deep, focused work built on the same methods I use inside my own multi–seven-figure design firm.
Your Custom Framework often includes:
→ A full audit of your current pricing, product pricing strategy, proposals, and project mix
→ Refined design fee structures.
→ A detailed product pricing strategy to optimize margins across every project
→ A signature proposal template and presentation method to increase client confidence and close rates
→ Implementation steps to roll out your new pricing model seamlessly
→ A personalized Designer's Revenue & Forecasting Map™ to model your new pricing across a 12-month profit plan
The result is complete pricing clarity and a proven framework that supports confident, consistent profit long after the Intensive ends.

Because of the high-touch nature of this experience, I only host one Palm Beach Intensive each month.

BUILT ON CLARITY AND INTENTION

Clarity comes first. Confidence follows. Profit becomes inevitable.
I coach selectively because this work isn’t surface level. My clients aren’t just learning pricing; they’re rebuilding how they lead, communicate, and sell. Each Palm Beach Intensive is intentionally curated to meet you exactly where you are, whether you’re scaling a seven-figure studio or preparing for your very first project.
We go deeper than numbers. We get into positioning, psychology, and decision-making because great pricing is as much about intention as it is about math. We identify what’s working, what’s holding you back, and what needs to evolve for your next level of profit. Together, we build the foundation for a business that’s clear, confident, and consistently profitable - one where your pricing feels as elevated as your portfolio.
Because when you know exactly what to charge and how to communicate it, everything else falls into place: your leadership, your sales, your ease.
When confidence becomes your currency, everything changes.

PALM BEACH INTENSIVE SCHEDULE BREAKDOWN

You’ll stay at one of Palm Beach’s most iconic five-star resorts. It becomes our private Strategy Headquarters, a serene backdrop for high-level transformation and deep, focused work.
Day One:
You arrive in Palm Beach, greeted by private car service and settle in before the evening ahead. That night, I’ll take you to one of Palm Beach’s sought-after dinner spots for cocktails and conversation. Over dinner, we pick up right where the prep work left off, connecting on both a personal and professional level, refining priorities, and setting the tone for the deep strategy work ahead.
Day Two:
At 9 AM, we meet in your suite, our private Strategy HQ, ready to dive into the heart of your business. The morning is dedicated to reengineering your pricing model from the inside out. Together, we clarify how you charge, refine your structure for profit, and rebuild your pricing to reflect the true caliber of your work.

By midday, everything starts to connect. The numbers make sense. The strategy feels clear.

For the first time, pricing no longer feels like guessing. It feels grounded, strategic, and entirely in your control.

PALM BEACH INTENSIVE SCHEDULE BREAKDOWN

After a morning of deep strategy, we break for lunch at one of Palm Beach’s iconic spots, a working lunch where conversation continues to flow as we connect insights, refine ideas, and map next steps before the afternoon ahead.
We return to strategy with renewed energy. The afternoon is where everything built in the morning comes to life, refined, structured, and ready to scale.
We rework your service suite and scope for clarity and profit, align furnishings budgets to client expectations, and strengthen how your offers are communicated and sold. Together, we refine your proposals, craft the language that positions your value, and map out a 12-month revenue plan designed to support sustainable growth.

By the end of the afternoon, every number and offer connects. Your pricing feels intentional, your structure feels secure, and your client experience finally mirrors the caliber of your work.
Time to unwind: post coaching, you’ll be treated to a massage, a well-deserved moment to decompress, reflect, and reset before returning home. It’s the perfect close to an intensive designed to elevate every corner of your business.

POST INTENSIVE

APPLY FOR CONSIDERATION

The Palm Beach Intensive is so immersive that I only take one designer per month, allowing the experience to stay deeply personalized and results-driven.
Thirty days after your Intensive, we reconnect for a private strategy call to review progress, refine next steps, and ensure your new pricing structure is working for you. Within six months, you’ll also have the opportunity to build one proposal live together, a chance to apply everything we’ve created in real time and strengthen your close rate even further.
Investment: $16k
Your experience includes 5-star accommodations, private car service, personalized coaching, your Custom Pricing Playbook & Proposal Framework, a forecasting template, one live proposal review, a massage, and all shared meals.

I work selectively because this experience is designed for action-takers, designers ready to implement what they’ve built and step confidently into a new level of leadership and profitability.

Note: For designers seeking long-term partnership, continued proposal audits, and advanced contract strategy, the Private Advisory is the next step.

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